WHERE SHOULD YOUR BRAND ROOST?

ROOST offers the expertise of a Factional Marketing Director, drawing from over 20 years of global brand experience to find the uncontested space in the market for any business. We then lead your team to seize that space and drive disproportionate growth.

ROOST LEADERSHIP

We use experience in leading both Fortune 100 companies and emerging startups to give your brand an unfair advantage in the marketplace.

BRAND STRATEGY

Brand is the driving force behind all of your marketing decisions. It guides who you talk to, what you say, how you say it and where you say it. If a company takes the time to create a foundational brand strategy, it allows marketing to engage through relevance, and generate confidence through consistency.

ROOST BRAND TOOLS

CHANNEL STRATEGY

When brands talk to customers at the wrong place and time, the value of any marketing investment is lost. A competitive assessment and channel strategy gives your business the ability to communicate the right message at the right time across digital/social, events, email, in-store and brand partnerships.

ROOST CHANNEL DIRECTION

EXECUTe & ITERATE

This is where the disciplined work on strategy pays off by knowing where and how to invest your marketing dollars. ROOST uses strong leadership across creative execution, storytelling and post-launch optimization to scale your business reach.

ROOST GO-TO-MARKET LEADERSHIP

ROOST EXPERIENCE

Here are some examples of ROOST’s long-term partnerships. You can also check out this LinkedIn page to see my 20 years of experience of leading brands on both a corporate and startup scale.

A new electric truck company looking to break through in the fiercely competitive full-sized truck market.

ROOST LEADERSHIP

Market positioning that undeniably differentiated the brand in a crowded field of legacy full-sized pickup trucks.

Brand strategy that gave the product an unpredicatable purpose versus others in the 100-year-old traditional pickup truck market.

Product and trim strategy that leveraged simplicity, focused on customer need, and gave real purpose to product features.

Consumer strategy that addressed an unmet need for modern full-sized truck buyers across both EV and ICE options.

An ambitious luxury electric vehicle company working towards the omnichannel launch of their first vehicle.

ROOST LEADERSHIP

Brand strategy that addressed a new need-state by placing the connected vehicle at the center of the customer experience.

Brand guidelines and company-wide ovesight to ensure consistency across both brand and product marketing.

Product messaging architecture that uniquely placed both technology and luxury at the core of the product position.

An InsurTech startup looking to expand their customer base with a new brand strategy and sales pipeline built from scratch.

ROOST DELIVERABLES

Brand strategy that gave a novel purpose for both consumers and insurance agents alike. This was a huge advantage in the predictable life insurance market.

Paid media strategy and lead quality mechanisms across Meta and Google properties that acted as the company’s core sales pipeline.

Marketing campaign and optimization plan across 10 variables to determine what message and visuals generated most enagagement.

CRM email strategy overhaul to match new needs of the company.

A prominent Montessori school looking for brand cohesion and new parent engagement across its two schools in southeast Michigan.

ROOST LEADERSHIP

Brand strategy that clearly differentiated it from the crowded Montessori community in Michigan’s Bloomfield Hills and Birmingham area.

Content creation strategy and execution that fullfilled all site and social needs.

Social strategy and execution to improve visibility, engagement and click-through rate of a diverse target demographic.

LETS TALK

Let’s grab a coffee, grab lunch or grab a Zoom. I want to hear about your business.

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